Vietnam Brand Purpose is a pioneering organization in strategic consulting for building Vietnam's Nation Brand and Made-in-Vietnam brands. Our vision is to unlock brand power and drive innovations to scale up fast-growing opportunities into sustainable and global-impacted corporate, city and nation brands.

Vietnam Brand Purpose and Rồng Xanh Fellowship collaborate to connect leading experts in Vietnam and around the world, offering diverse perspectives to advise on strategies, initiate, and execute activities to build brands, promote Vietnam's image, and strengthen Vietnamese brands to residents, tourists, investors, and businesses both domestically and internationally

INITIATIVES

City Tết Fest

City Tết Fest, an initiative by Vietnam Brand Purpose, is a strategic creative cultural platform offering multi-dimensional experiences. It not only fulfills entertainment needs but also focuses on building destination brand assets for the city. By standardizing local values through the lens of international creative language, the project contributes to positioning Ho Chi Minh City as a leading hub for creativity and cultural events in Southeast Asia.

Brand Viet Nam The Moment Book

This pioneering initiative by Vietnam Brand Purpose aims to increase public awareness about the significance of building a robust national brand. It seeks to foster positive relationships that drive national branding initiatives, reinforcing and elevating the prestige of the Vietnam Brand

One Community - Connecting Communities, Spreading Sustainable Values

One Community is a sustainability initiative co-founded by Vietnam Brand Purpose and Miss H'Hen Niê, with projects such as forest planting, wildlife protection, and building libraries for children in remote areas. Accompanying her is Rapper Double2T, the One Community Ambassador, who inspires green living and connects communities through music. With collective strength, One Community sparks inspiration, education, and action for a sustainable future.

Brand-led Sustainability Community (BLS)

The BLS Community (https://brandledsustainability.com/) is a platform for pioneering brands, companies, and individuals with the mission of making sustainability the core of brand strategies.